If you want your customers to listen to you, listen to this. New York Times best-selling author and StoryBrand CEO Donald Miller, explains why clarity is the new creativity. At StoryBrand, they believe that if you can communicate really clearly on why you’ll make customers lives better — and do so in under five seconds — then you’ll be remembered in the marketplace. In this clip from my podcast interview with him, he explains why it’s crucial your customers know you solve a problem.
For the full podcast episode, click here.