Episode 114- Dr. Robert Cialdini on The 7 Principles of Influence
What leads someone to say “yes” to a request? It might not be what you think. Dr. Robert Cialdini has spent his entire career researching the science of influence. His books, Influence and Pre-suasion, have sold more than 5 million copies and his principles have become a cornerstone for sales and marketing professionals. But the […]