Guy Kawasaki is the chief evangelist of Canva. A Silicon Valley veteran with experience at Apple and Google, Guy was one of the Apple employees originally responsible for marketing their Macintosh computer line. He’s the creator of the Remarkable People podcast and the bestselling author of 13 books. Guy has over 30 years of experience with creating innovative products and services and going to market and is an expert on innovation, entrepreneurship, and marketing. In our conversation today, he shares the lessons he learned working for Steve Jobs at Apple, how to turn your customers into evangelists, and the factors that create influence.
Follow Guy: Twitter | Facebook | Instagram | LinkedIn
Show Notes
- Guy’s early life growing up in Hawaii and why he dropped out of law school to get his MBA (1:38)
- Working at Apple’s McIntosh division in the 1980s (4:18)
- The greatest lessons he learned working for Steve Jobs (5:29)
- The best product doesn’t always win (7:09)
- What his role as “Chief Evangelist” means (8:32)
- How evangelism differs from traditional sales and marketing (9:46)
- How to turn your customers into evangelists (11:48)
- The qualities of great products and services: depth, intelligence, complete, elegance, endearing (13:38)
- The components of influence (18:04)
- Comparing his first and second stints at Apple (22:30)
- What it was like working with Steve Jobs (23:33)
- Being on a mission at work at Apple (26:50)
- How he got involved with Canva (26:30)
- His approach to social media (28:32)
- How Apple has dropped the ball on true innovation (30:30)
- What he wished he knew earlier in his career (36:00)
- Leadership lessons he’d like to pass on to his children (37:14)
- His podcast, Remarkable People (38:27)
Resources / People Mentioned
- Guy Kawasaki’s Remarkable People (podcast)
- Canva
- Apple
- Jane Goodall
- Arianna Huffington
- Wise Guy by Guy Kawasaki
- The Art of The Start 2.0 by Guy Kawasaki
- The Art of Social Media by Guy Kawasaki
- Steve Jobs
- Seth Godin
- Robert Cialdini
- Surfline
- Stacey Abrams
- Elon Musk
Recommended For You
Did you enjoy this episode? Then listen to:
- Robert Cialdini on The 7 Principles of Influence
- Seth Godin on The 3 Questions Every Marketer Should Ask
- Square Founder Jim McKelvey on How We’re Thinking About Innovation All Wrong
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