Guy Raz has interviewed more than 6,000 people from Bill Gates to Mark Cuban to Taylor Swift. Described by The New York Times as “one of the most popular podcasters in history,” Guy is the co-creator of How I Built This, TED Radio Hour and the NPR kids podcast Wow In The World with a combined audience of more than 19 million listeners each month. His new book, How I Built This, shares the behind-the-scenes stories of the world’s most inspiring entrepreneurs and the companies they built. On this episode, we talk about how to have more meaningful conversations, the biggest myths of entrepreneurship, and why every business is ultimately a story.
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Show Notes
- How Guy first started his career in journalism as an intern at NPR (2:03)
- What he learned as a war correspondent covering the wars in Iraq, Afghanistan, and Macedonia (4:42)
- The three keys to meaningful conversations: curiosity, empathy and listening (9:37)
- The most memorable interviews he’s ever done (14:27)
- Entrepreneurs are risk takers and other myths of entrepreneurship (18:38)
- The common threads of successful people (19:58)
- How the most successful entrepreneurs have welcomed rejection (21:08)
- Every business is a story- and that story drives connection (26:17)
- Every business is a series of problems to be solved (29:16)
- The difference between “dangerous” and “scary” (35:00)
- The art of the pivot (37:47)
Resources / People Mentioned
- How I Built This by Guy Raz
- How I Built This (podcast)
- Wisdom from The Top (podcast)
- TED Radio Hour (podcast)
- Wow in the World (kids podcast)
- How Guy Raz Built ‘How I Built This’(New York Times)
- Taylor Swift: My Confidence Is Easy To Shake
- Eminem Confronts His Inner Demons In ‘Recovery’
- Kodiak Cakes (company)
- Joel Clark, founder of Kodiak Cakes
- How I Built This: Tope Awotona: Calendly
- How I Built This: Arthur Blank: The Home Depot
- How I Built This: Payal Kadakia: ClassPass
- Jim Cook Samuel Adams: Jim Koch
- How I Built This: Tatcha: Vicky Tsai
- How I Built This: Slack: Stewart Butterfield
- How I Built Resilience: Live with Kyle Connaughton and Daniel Humm
- SingleThread Farms
- Darkness At Noon by Arthur Koestler
- Barack Obama
- Planet Money: NPR (podcast)
- CodeSwitch: NPR (podcast)
- Leana Wen
Recommended For You
Did you enjoy this episode? Then listen to:
- Donald Miller on How to Use Story to Clarify Your Brand’s Message
- Daniel Coyle on The Secrets of Highly Successful Teams
- Lori Gottlieb on How Changing Your Story Can Change Your Life
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