Episode 117- Jamie Kern Lima on Overcoming Self-Doubt

Jamie Kern Lima went from Denny’s waitress to founder of a multibillion-dollar cosmetics brand. She’s the founder of IT Cosmetics, a company she started in…

Episode 117- Jamie Kern Lima on Overcoming Self-Doubt

Jamie Kern Lima went from Denny’s waitress to founder of a multibillion-dollar cosmetics brand. She’s the founder of IT Cosmetics, a company she started in…

Jamie Kern Lima went from Denny’s waitress to founder of a multibillion-dollar cosmetics brand. She’s the founder of IT Cosmetics, a company she started in her living room and sold to L’Oreal for $1.2 billion, earning her a place on Forbes “Richest Self-Made Women” list. At least that’s the highlight version of her story. In her new book Believe It!, Jamie gets real on the hustle it took to keep her dream alive and the countless rejections she encountered along the way. In our conversation, we talk about how to overcome self-doubt, trust your intuition, and turn down the volume on your inner critic so that you can achieve your wildest dreams.

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“Authenticity doesn’t guarantee success, but inauthenticity guarantees failure.”

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Show Notes

What inspired Jamie to write her book, Believe IT! (1:42)
Why she left her “dream job” as a TV news anchor to start her own company (3:55)
Building a mission-driven company that disrupted the beauty industry (8:00)
Dealing with rejection and self-doubt (11:34)
How to tune into your intuition (16:03)
The make-or-break opportunity to sell her product on QVC (20:55)
The power of showing up authentically as yourself (25:53)
Not fitting in is your superpower (33:23)
Her biggest lessons from her experiences pitching and being pitched (35:45)
Dealing with burnout (39:34)
Forbes Richest Women (46:22)

Resources / People Mentioned

Believe IT! by Jamie Kern Lima
IT Cosmetics
L’Oreal
America’s Richest Self-Made Women (Forbes)
Rosacea
Sephora
Ulta Beauty
QVC
Robin Roberts
Oprah

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