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Episode 10- Laura Gentile on Building A Winning Brand at ESPN

May 4, 2017 • Business Leaders
Laura Gentile ESPN

Laura Gentile turned her passion and purpose into a vision, leading the launch of the espnW platform for ESPN. On this episode, the former college field hockey standout takes us behind the scenes to talk about the hard-driving culture at ESPN, her vision for espnW, and what it takes to launch a new brand.

Laura Gentile ESPNW

Follow Laura: Twitter | Instagram | Website

Show Notes

  • Launching espnW as a startup (2:14)
  • The data behind the decision to launch espnW (3:10)
  • What she looked for in her first hires at espnW (3:45)
  • Launching the business at the espnW Summit (6:24)
  • Her vision for the espnW brand (7:12)
  • Tapping into the power of the female consumer (8:30)
  • How she’s aligned her purpose with her work (11:33)
  • What she’s learned from working in the industry (18:28)
  • What the culture is like at ESPN (20:14)
  • Her views on youth sports today (23:05)
  • Her advice to anyone who wants to work in the sports industry (26:17)

Resources / People Mentioned

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