Game Changers with Molly Fletcher is our podcast designed to help you maximize your influence and unleash your potential. Each episode, we take you behind the scenes with peak performers to learn what makes them tick and discover how you can apply their lessons to your life. Join Molly each week to hear from her special guests— top athletes and coaches, transformative CEOs, brilliant thought leaders, and entrepreneurs and trailblazers from around the world. Subscribe now on iTunes or Google Play.

Episode 10- Laura Gentile on Building A Winning Brand at ESPN

Laura Gentile ESPN

Laura Gentile turned her passion and purpose into a vision, leading the launch of the espnW platform for ESPN. On this episode, the former college field hockey standout takes us behind the scenes to talk about the hard-driving culture at ESPN, her vision for espnW, and what it takes to launch a new brand.

Laura Gentile ESPNW

Follow Laura: Twitter | Instagram | Website

Show Notes

  • Launching espnW as a startup (2:14)
  • The data behind the decision to launch espnW (3:10)
  • What she looked for in her first hires at espnW (3:45)
  • Launching the business at the espnW Summit (6:24)
  • Her vision for the espnW brand (7:12)
  • Tapping into the power of the female consumer (8:30)
  • How she’s aligned her purpose with her work (11:33)
  • What she’s learned from working in the industry (18:28)
  • What the culture is like at ESPN (20:14)
  • Her views on youth sports today (23:05)
  • Her advice to anyone who wants to work in the sports industry (26:17)

Resources / People Mentioned

Recommended For You

Did you enjoy this episode? Then listen to:

 

Thanks for checking out Game Changers with Molly Fletcher. Be sure to subscribe on iTunes and leave a rating or review!


← View All Episodes