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Episode 93- Nir Eyal on How To Manage Distractions

June 25, 2020 • Book Club
Nir Eyal

Know the feeling of getting bombarded with too many pings, dings and rings? You’re not alone. Nir Eyal writes and consults about the intersection of psychology, technology and business. His latest book, Indistractable, reveals the hidden psychology driving us to distraction. On this episode, Nir shares the practical techniques to control your time and attention—helping you live the life you really want. His four-step, research-backed model will help you manage distractions and finally do what you say you will do.

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Show Notes

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  • How Nir’s background in Silicon Valley led to his research on the psychology of habit-forming products (1:55)
  • Distraction is not a new phenomenon (4:53)
  • The number one source of distraction is other people (5:33)
  • The opposite of distraction is traction – any action that pulls you towards what you want to do (6:39)
  • Most distraction begins from within us (8:19)
  • Time management is pain management (9:26)
  • Three ways to master the internal triggers: reimagine the trigger, reimagine the task, reimagine your temperament (11:20)
  • Do you show up as a Blamer, Shamer or Claimer? (12:57)
  • The ten-minute rule to minimizing distractions (14:04)
  • Long-term behavior change is identity change (15:57)
  • How to reimagine your “to do” list (17:31)
  • The power of schedule syncing (20:38)
  • How to hack back your email (25:24)
  • Create pacts to prevent distractions: effort pacts, price pacts, and identity pacts (32:17)
  • Why he wrote Indistractable for himself (36:00)


Resources / People Mentioned

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