Get inspiration straight to your inbox.

Subscribe Now

Episode 51- Seth Godin on The 3 Questions Every Marketer Should Ask

November 15, 2018 • Book Club
Seth Godin

Seth Godin is an entrepreneur, best-selling author, brilliant marketer and speaker who’s known for “making a ruckus.” He’s written 19 bestselling books including Permission Marketing, Tribes, and Purple Cow and has the most popular business blog in the world. Seth also runs the altMBA, a four-week online leadership and management workshop, and hosts the podcast akimbo. On this episode, we dig into Seth’s new book- This Is Marketing: You Can’t Be Seen Until You Learn to See.  We talk about building a tribe, how to earn trust, and the three questions every marketer should ask.

Show Notes

  • Why Seth started his blog (2:04)
  • Why he isn’t interested in scaling (4:09)
  • The definition of marketing: “the act of making change happen” (5:29)
  • Don’t do work for everyone; do it for someone (7:40)
  • How he decides what book to write (9:40)
  • The three questions every marketer should ask (11:57)
  • Measuring the right data (16:11)
  • The concept of emotional labor (17:25)
  • The problem with authenticity at work (19:20)
  • The difference between brand marketing and direct marketing (21:09)
  • What is permission marketing? (23:59)
  • The biggest trap marketers fall into (26:22)
  • Pushing through the fear of change (29:30)
  • How to make difficult decisions (32:20)
  • Doing the difficult work of the non-urgent (34:06)
  • The shift in the industry Seth sees coming (35:24)

Resources / People Mentioned

Recommended For You

Did you enjoy this episode? Then listen to:

Thanks for checking out Game Changers with Molly Fletcher. Be sure to subscribe on Apple Podcasts or your favorite podcast app and leave a rating or review!