Game Changers with Molly Fletcher is our podcast designed to help you maximize your influence and unleash your potential. Each episode, we take you behind the scenes with peak performers to learn what makes them tick and discover how you can apply their lessons to your life. Join Molly each week to hear from her special guests— top athletes and coaches, transformative CEOs, brilliant thought leaders, and entrepreneurs and trailblazers from around the world. Subscribe now on iTunes or Google Play.

Episode 51- Seth Godin on The 3 Questions Every Marketer Should Ask

Seth Godin

Seth Godin is an entrepreneur, best-selling author, brilliant marketer and speaker who’s known for “making a ruckus.” He’s written 19 bestselling books including Permission Marketing, Tribes, and Purple Cow and has the most popular business blog in the world. Seth also runs the altMBA, a four-week online leadership and management workshop, and hosts the podcast akimbo. On this episode, we dig into Seth’s new book- This Is Marketing: You Can’t Be Seen Until You Learn to See.  We talk about building a tribe, how to earn trust, and the three questions every marketer should ask.

Show Notes

  • Why Seth started his blog (2:04)
  • Why he isn’t interested in scaling (4:09)
  • The definition of marketing: “the act of making change happen” (5:29)
  • Don’t do work for everyone; do it for someone (7:40)
  • How he decides what book to write (9:40)
  • The three questions every marketer should ask (11:57)
  • Measuring the right data (16:11)
  • The concept of emotional labor (17:25)
  • The problem with authenticity at work (19:20)
  • The difference between brand marketing and direct marketing (21:09)
  • What is permission marketing? (23:59)
  • The biggest trap marketers fall into (26:22)
  • Pushing through the fear of change (29:30)
  • How to make difficult decisions (32:20)
  • Doing the difficult work of the non-urgent (34:06)
  • The shift in the industry Seth sees coming (35:24)

Resources / People Mentioned

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