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Episode 67- Shawn Askinosie on How to Find Your Calling

June 27, 2019 • Book Club
Shawn Askinosie

Why would a successful criminal defense attorney leave a lucrative career to start a chocolate company? That’s the incredible story of Shawn Askinosie, founder of the award-winning Askinosie Chocolate. In his book Meaningful WorkShawn shares his insights into doing work with heart and creating a business with a soul. Named one of the 25 best small companies in America by Forbes, Askinosie Chocolate sources 100% of their beans directly from farmers and shares profits with them. On this episode, Shawn shares how to find your calling, what to consider when contemplating a career move, and why businesses thrive when work is meaningful.

Follow Shawn: Twitter | Facebook | InstagramWebsite

Show Notes

  • Why he decided to leave his career as a successful criminal defense lawyer to start a chocolate company (2:08)
  • How he discovered his calling (3:50)
  • The bridge between idea, action and plan (5:30)
  • Shawn’s advice for people who want to transition in their careers (6:18)
  • How to find meaning in your current work (8:45)
  • How Shawn was able to transfer his skills to a new career (11:33)
  • The biggest challenges in starting his own business (15:50)
  • What makes Askinosie Chocolate different (18:16)
  • The problem with making philanthropy and charity a silo within a company (19:16)
  • 2/3 of people at work are disengaged (21:46)
  • The problem with the one-for-one business model for giving (26:02)
  • The difference between direct trade and fair trade (28:40)
  • The impact Askinosie Chocolate has made on the communities they work in (32:40)
  • The value of reverse scale: “get better at staying small” (34:49)
  • The difference between being and doing (37:56)
  • The role faith played in Shawn’s journey (41:05)

Resources / People Mentioned

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