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Tag: Psychology

Episode 114- Dr. Robert Cialdini on The 7 Principles of Influence

What leads someone to say “yes” to a request? It might not be what you think. Dr. Robert Cialdini has spent his entire career researching the science of influence. His books, Influence and Pre-suasion, have sold more than 5 million copies and his principles have become a cornerstone for sales and marketing professionals. But the […]

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Episode 102- Heidi Grant on How to Ask for Help— and Get a Yes

We all need help, but most of us are uncomfortable asking for it. But here’s the funny thing: even though we hate to ask for help, most people are wired to be helpful. Social psychologist Heidi Grant is the author of Reinforcements: How to Get People to Help You. On this episode, Heidi shares why we are […]

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