Seth Godin is an entrepreneur, best-selling author, brilliant marketer and speaker who’s known for “making a ruckus.” He’s written 19 bestselling books including Permission Marketing, Tribes, and Purple Cow and has the most popular business blog in the world. Seth also runs the altMBA, a four-week online leadership and management workshop, and hosts the podcast akimbo. On this episode, we dig into Seth’s new book- This Is Marketing: You Can’t Be Seen Until You Learn to See. We talk about building a tribe, how to earn trust, and the three questions every marketer should ask.
Show Notes
- Why Seth started his blog (2:04)
- Why he isn’t interested in scaling (4:09)
- The definition of marketing: “the act of making change happen” (5:29)
- Don’t do work for everyone; do it for someone (7:40)
- How he decides what book to write (9:40)
- The three questions every marketer should ask (11:57)
- Measuring the right data (16:11)
- The concept of emotional labor (17:25)
- The problem with authenticity at work (19:20)
- The difference between brand marketing and direct marketing (21:09)
- What is permission marketing? (23:59)
- The biggest trap marketers fall into (26:22)
- Pushing through the fear of change (29:30)
- How to make difficult decisions (32:20)
- Doing the difficult work of the non-urgent (34:06)
- The shift in the industry Seth sees coming (35:24)
Resources / People Mentioned
- This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
- Permission Marketing by Seth Godin
- Tribes by Seth Godin
- Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
- Seth Godin’s Blog
- altMBA
- akimbo: A Podcast from Seth Godin
- Seth Godin on Udemy (online courses)
- Supreme
- Yoyodyne
- Difficult decisions (blog)
- Walking away from fast twitch (blog)
- The Art of Possibility by Rosamund Stone Zander and Benjamin Zander
- Camp Arowhon
- Keynote (app)
Recommended For You
Did you enjoy this episode? Then listen to:
- Donald Miller on How to Use Story to Clarify Your Brand’s Message
- Ryan Holiday on How to Turn Obstacles into Advantages
- Dan Heath on How to Create Powerful Moments for our Customers and Employees
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