In this episode, I sit down with Codie Sanchez, author of Main Street Millionaire and founder of Contrarian Thinking, to explore how unconventional thinking can pave the way to financial freedom. After nearly two decades on Wall Street, Codie is now on a mission to empower people to achieve financial independence through small business ownership in often-overlooked, “boring” industries. We explore her actionable frameworks for finding hidden opportunities, making smart deals, and building wealth on your own terms. If you’re ready to break free from the 9-to-5 grind and take control of your financial future, Codie’s insights will inspire you to take bold, transformative action.
Follow Codie Sanchez: Instagram | Facebook | X | TikTok
Show Notes
- How Codie took her financial future into her own hands (1:50)
- Learning to ask the right questions is better than having all the answers (3:24)
- Why ownership is the key to financial freedom (5:17)
- Find something you are skilled at, can make money at, and can be obsessed with (6:39)
- 85% of Americans don’t like what they do, but 60% of employees who work for small businesses report liking what they do. (7:37)
- Why people resent rich people- and the realization that you’re more capable than you think (9:02)
- Why people die in their careers and how to take back control (10:28)
- Discover your “perfect fit business” (14:02)
- The two questions you should ask when evaluating what businesses to invest in (15:24)
- The 10 steps to buying a business (17:37)
- The biggest mistakes people make when acquiring businesses (22:40)
- Take people with you on your journey (26:25)
- Codie’s negotiating tactics to do smarter deals (30:52)
- Amateurs focus on price; pros focus on terms. (35:11)
- How to build a community around your content (38:35)
- The big idea behind Codie’s new book, Main Street Millionaire (43:45)
Resources / People Mentioned
- Main Street Millionaire by Codie Sanchez
- Contrarian Thinking
- Pink’s Window Services
- BizScout
- Charlie Munger
- EOS
- Dandapani
- Eight Sleep
- Margaret Thatcher
Recommended For You
Did you enjoy this episode? Then listen to:
- Tori Dunlap on Why Women Need to Talk about Money
- Dandapani on How to Improve Your Focus
- Rebecca Minkoff on Break the Rules and Re-Write Your Life
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