Episode 51- Seth Godin on The 3 Questions Every Marketer Should Ask

Seth Godin is an entrepreneur, best-selling author, brilliant marketer and speaker who’s known for “making a ruckus.” He’s written 19 bestselling books including Permission Marketing,…

Episode 51- Seth Godin on The 3 Questions Every Marketer Should Ask

Seth Godin is an entrepreneur, best-selling author, brilliant marketer and speaker who’s known for “making a ruckus.” He’s written 19 bestselling books including Permission Marketing,…

Seth Godin is an entrepreneur, best-selling author, brilliant marketer and speaker who’s known for “making a ruckus.” He’s written 19 bestselling books including Permission Marketing, Tribes, and Purple Cow and has the most popular business blog in the world. Seth also runs the altMBA, a four-week online leadership and management workshop, and hosts the podcast akimbo. On this episode, we dig into Seth’s new book- This Is Marketing: You Can’t Be Seen Until You Learn to See. We talk about building a tribe, how to earn trust, and the three questions every marketer should ask.

“The goal isn’t to reach everyone; the goal is to make an impact.”

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Show Notes

Why Seth started his blog (2:04)
Why he isn’t interested in scaling (4:09)
The definition of marketing: “the act of making change happen” (5:29)
Don’t do work for everyone; do it for someone (7:40)
How he decides what book to write (9:40)
The three questions every marketer should ask (11:57)
Measuring the right data (16:11)
The concept of emotional labor (17:25)
The problem with authenticity at work (19:20)
The difference between brand marketing and direct marketing (21:09)
What is permission marketing? (23:59)
The biggest trap marketers fall into (26:22)
Pushing through the fear of change (29:30)
How to make difficult decisions (32:20)
Doing the difficult work of the non-urgent (34:06)
The shift in the industry Seth sees coming (35:24)

Resources / People Mentioned

This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
Permission Marketing by Seth Godin
Tribes by Seth Godin
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Seth Godin’s Blog
altMBA
akimbo: A Podcast from Seth Godin
Seth Godin on Udemy (online courses)
Supreme
Yoyodyne
Difficult decisions (blog)
Walking away from fast twitch (blog)
The Art of Possibility by Rosamund Stone Zander and Benjamin Zander
Camp Arowhon
Keynote (app)

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