Fashion designer and entrepreneur Kristin Juszczyk didn’t wait for a big break. She created her own opportunities. What started as DIY game day outfits to cheer on her husband, NFL fullback Kyle Juszczyk, quickly evolved into something bigger. Today, Kristin is the Co-Founder and Chief Creative Officer of Off Season, a brand that’s redefining fan apparel. She’s gone viral for designing custom looks for stars like Taylor Swift and Simone Biles— and now she’s creating for fans everywhere. In this conversation, Kristin shares how she built her brand from scratch, DM’d her way into the industry, and why betting on yourself is always worth it.
I always truly believed in it. It was me trying to get the world to believe in it with me. Share on XShow Notes
- Off Season Brand
- Kyle Juszczyk
- Taylor Swift
- Kristin Juszczyk Riding Taylor-NFL Wave with New Line
- Simone Biles
- Emma Grede
- Kristin Juszczyk Partners with Emma Grede to Launch Off Season
Resources / People Mentioned
- How Kristin turned her love of football and frustration with fan gear into custom game-day outfits she taught herself to sew (1:59)
- The countless no’s Kristin received while trying to build a business model and disrupt women’s fan fashion (5:28)
- Getting her designs on other people and the idea for the puffer jacket (8:10)
- Kristin shares how her entrepreneurial drive and seeing her husband’s passion for his career helped her find her own purpose (10:04)
- How Kristin’s persistence upcycling jerseys into custom pieces led to Taylor Swift wearing her design and skyrocketed attention for her designs (13:35)
- Launching a sports apparel brand with entrepreneur and business mogul Emma Grede (18:37)
- Lessons from Emma Grede: focus fully on what’s in front of you, bring joy and humility into every room, and build authentically from what you love. (23:50)
- How losing her mom at 17 shaped Kristin’s mindset, driving her to choose resilience and purpose instead of fear. (26:55)
- What’s next for the Off Season brand (32:58)
Recommended For You
Did you enjoy this episode? Then listen to:
- Rebecca Minkoff on Break the Rules and Re-Write Your Life
- Bozoma Saint John on Living Your Life to the Fullest
- Bethenny Frankel on Hustle Your Way to Success
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