As former SVP of Culture & Communications for Southwest Airlines, Ginger Hardage spent 25 years championing the values at the heart of Southwest’s legendary culture. Her new brand, Unstoppable Cultures, is on a mission to help organizations create and sustain cultures of enduring greatness. On this episode, Ginger shares the core values behind “The Southwest Way,” and breaks down how you can build a healthy, strong culture in your own organization.
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Show Notes
- The core values at the heart of Southwest Airlines
- Why culture matters and how to empower employees to take ownership (4:05)
- How Southwest Airlines recruits, hires and retains talent (6:02)
- Hire tough so you can manage easy (8:52)
- Threading company values throughout the employee experience (10:40)
- “The Southwest Way” in action and the value of storytelling (13:40)
- Southwest CEO Gary Kelly has a unique approach to connecting with employees (16:15)
- Advice on how to change your company’s culture (20:14)
- Ginger’s favorite books on company culture (24:25)
- The biggest culture killers that create a toxic workplace culture (25:27)
- The mission behind her new brand, Unstoppable Cultures (29:28)
Resources / People Mentioned
- Unstoppable Cultures
- Southwest Airlines: Culture
- Southwest Airlines: Purpose, Vision, Values & Mission
- Fortune: The World’s Most Admired Companies
- Hire Tough So You Can Manage Easy by Mel Kleiman
- Herb Kelleher, Co-founder of Southwest Airlines
- Gary Kelly, Chairman and CEO of Southwest Airlines
- Chick-fil-a: Who We Are
- The Walt Disney Company
- Google: 10 Things We Know To Be True
- The Five Dysfunctions of a Team by Patrick Lencioni
- Empire of the Summer Moon by S.C. Gwynne
- Colleen Barrett, President Emerita of Southwest Airlines
Recommended For You
Did you enjoy this episode? Then listen to:
- Steve Koonin on Creating An Innovative Culture
- Kat Cole on Authentic Leadership
- Donald Miller on How to Use Story to Clarify Your Brand’s Message
- Sam Walker on the 7 Characteristics of Great Leaders
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