Tag: Branding

Episode 10- Laura Gentile on Building A Winning Brand at ESPN

Laura Gentile turned her passion and purpose into a vision, leading the launch of the espnW platform for ESPN. On this episode, the former college field hockey standout takes us behind the scenes to talk about the hard-driving culture at ESPN, her vision for espnW, and what it takes to launch a new brand. Follow […]

Episode 7- Steve Koonin on Creating An Innovative Culture

Visionary Steve Koonin has spearheaded marketing for iconic brands—from Coca-Cola to Turner to the NBA’s Atlanta Hawks. His offbeat marketing ideas– Tinder night, anyone?– and unique leadership approach have reinvigorated the Hawks franchise. In this episode, Steve shares what it takes to break through the status quo and create a culture of innovation that rewards […]

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