Episode 132- AJ Vaden on How to Build Your Personal Brand

What do you think of when you hear the term “personal brand?” Maybe you think of a famous celebrity or a social media influencer. But…

Episode 132- AJ Vaden on How to Build Your Personal Brand

What do you think of when you hear the term “personal brand?” Maybe you think of a famous celebrity or a social media influencer. But…

What do you think of when you hear the term “personal brand?” Maybe you think of a famous celebrity or a social media influencer. But we all have a personal brand, and it boils down to reputation. What do people think of when they think of you? AJ Vaden is the CEO and Co-Founder of Brand Builders Group and one of the world’s leading experts in personal brand strategy. Over the last 15 years she has helped create, launch and grow several multi-million dollar businesses from start up to 7 and 8 figures in annual revenue. AJ is the Co-Host of The Influential Personal Brand Podcast and was recently named as one of the top 5 personal branding speakers. On this episode, she shares why you need a personal brand, how to build it, and the common mistakes to avoid.

BONUS: Click here to get free access to the “Trends in Personal Branding National Research Study.”

“Comparison diminishes the power of your story.”

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Show Notes

What is a personal brand? (2:23)
Who needs a personal brand? (4:53)
Your reputation matters (5:34)
Why personal branding is the future of marketing (6:42)
Personal branding is profitable (7:03)
How personal branding accelerates trust (7:32)
The offline components of a personal brand (8:16)
Why you should promote content and ideas on social media over products and services (10:01)
Don’t measure yourself against the competition (12:01)
The three personal branding mistakes to avoid (14:40)
How someone who doesn’t enjoy the spotlight can still build their personal brand (18:23)
The importance of testimonials in building trust (22:30)
What titles hold the most credibility? (26:19)
Know what you are an expert in (29:07)
Corporate brands that have successfully leveraged personal brands (30:59)
The generational differences when it comes to personal branding (38:20)
Why you need a personal brand to stay relevant (39:40)

Resources / People Mentioned

Brand Builders Group
The Influential Personal Brand Podcast
Trends in Personal Branding National Research Study
The Center for Generational Kinetics
Rory Vaden
Victoria’s Secret Swaps Angels for ‘What Women Want’
Priyanka Chopra Jonas, activist and actor
Sara Blakely, founder of Spanx
Cristiano Ronaldo, soccer player
Elon Musk, founder of Tesla
The Five Dysfunctions of a Team by Patrick Lencioni
Ted Lasso (TV show)
How to Style Your Brand by Fiona Humberstone

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