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Episode 132- AJ Vaden on How to Build Your Personal Brand

December 21, 2021 • Entrepreneurship

What do you think of when you hear the term “personal brand?” Maybe you think of a famous celebrity or a social media influencer. But we all have a personal brand, and it boils down to reputation. What do people think of when they think of you? AJ Vaden is the CEO and Co-Founder of Brand Builders Group and one of the world’s leading experts in personal brand strategy. Over the last 15 years she has helped create, launch and grow several multi-million dollar businesses from start up to 7 and 8 figures in annual revenue. AJ is the Co-Host of The Influential Personal Brand Podcast and was recently named as one of the top 5 personal branding speakers. On this episode, she shares why you need a personal brand, how to build it, and the common mistakes to avoid.

BONUS: Click here to get free access to the “Trends in Personal Branding National Research Study.”

Follow AJ: Twitter | Facebook | Instagram | Website

Show Notes

  • What is a personal brand? (2:23)
  • Who needs a personal brand? (4:53)
  • Your reputation matters (5:34)
  • Why personal branding is the future of marketing (6:42)
  • Personal branding is profitable (7:03)
  • How personal branding accelerates trust (7:32)
  • The offline components of a personal brand (8:16)
  • Why you should promote content and ideas on social media over products and services (10:01)
  • Don’t measure yourself against the competition (12:01)
  • The three personal branding mistakes to avoid (14:40)
  • How someone who doesn’t enjoy the spotlight can still build their personal brand (18:23)
  • The importance of testimonials in building trust (22:30)
  • What titles hold the most credibility? (26:19)
  • Know what you are an expert in (29:07)
  • Corporate brands that have successfully leveraged personal brands (30:59)
  • The generational differences when it comes to personal branding (38:20)
  • Why you need a personal brand to stay relevant (39:40)

Resources / People Mentioned

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