Laura Gentile turned her passion and purpose into a vision, leading the launch of the espnW platform for ESPN. On this episode, the former college field hockey standout takes us behind the scenes to talk about the hard-driving culture at ESPN, her vision for espnW, and what it takes to launch a new brand.
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Show Notes
- Launching espnW as a startup (2:14)
- The data behind the decision to launch espnW (3:10)
- What she looked for in her first hires at espnW (3:45)
- Launching the business at the espnW Summit (6:24)
- Her vision for the espnW brand (7:12)
- Tapping into the power of the female consumer (8:30)
- How she’s aligned her purpose with her work (11:33)
- What she’s learned from working in the industry (18:28)
- What the culture is like at ESPN (20:14)
- Her views on youth sports today (23:05)
- Her advice to anyone who wants to work in the sports industry (26:17)
Resources / People Mentioned
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